The secret ingredient is blood [True Blood]
Behold, the official True Blood poster:
HBO is going into overdrive marketing this thing (I guess they don’t want everyone to think it sucks… nyuck nyuck nyuck). In addition to a comic-book prequel, there’s also a video spot for the vampire/human personals site Lovebitten.net in the style of those fake commercials in the Six Feet Under pilot. Watch it after the jump.