Shitty reality TV prize gets slightly less shitty [High School Musical]

High School Musical being the insanely popular tween phenomenon that it is, every lazy executive in the world is looking for increasingly nasty ways to make money from it: the latest obnoxious cash-in is the reality competition High School Musical: Get in the Picture, and you’d think that with a title like that the show’s ultimate prize would be a cameo in High School Musical 3, when really the winner merely scores “a role in a music video that will air over [the movie’s] closing credits”, like, wow.

Anyway, perhaps because the original prize was so crappy, it’s been beefed up a little bit: the winner will now receive a dinky record/talent deal. Unfortunately, a date with Zac Efron is still off the table.

[Link]

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¤ New HSM3 poster includes Zac… and the rest

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