Big Brother promises less of the same [Big Brother]

Big Brother unveils a new ad for its “x-tra cheeky” new season, featuring new hosts Kyle and Jackie O for the first time:

“Seen it all before?” the new promo asks. “I don’t think so.” Yeah, well – we’ll see. BB promises something different every season yet for the last couple of years it’s just offered more of the same old crap. It’d be great if Kyle and Jackie do manage to energise the format, but I’m not holding my breath.

The show returns on April 28.

[Link, via Behind Big Brother]

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